Laundromat System Overview
Starting Machines
Value Add Center
Features and Benefits over Coins
Benefits for Customers
- Incredibly simple to use
- To start a machine, simply present the laundry card. Don’t subject your laundromat customers to the daunting task of depositing 30 quarters to start a cycle!
- Many payment options
- Cash
- Credit/Debit cards (including Chip)
- NFC (Apple Pay/Android Pay/Samsung Pay)
- EBT cash benefit cards
- Online value purchase
- Benefit from promotions
- Big bill, free dry, repeat use
- Save money by doing laundry during discounted hours
- Convenience of a web app
- View laundromat machine availability and cycle countdown timers
- Get mobile notifications when laundry is done
Benefits for Owners
- Maximize profit per customer
- Higher use of larger washers due to simplicity of starting the machine. See Jason’s case study.
- Greater propensity to spend more and upgrade cycles, due to monetary detachment resulting from using a digital balance rather than physical money
- “Cycle is done” mobile notifications increase machine availability
- Vend price optimization through penny increment pricing
- Balance store load using time-of-day/time-of-week vend price schedules (e.g. discounts on slower days, happy hour discounts)
- Customer attraction and retention
- Ease-of-use, various bonus features, and balance remaining on the card help to retain customers longer
- Send a “We miss you” email and provide a bonus to customers who haven’t visited in a while.
- Attract new customers by running promotions and advertising features that your competition doesn’t have, such as credit card acceptance.
- Smarter, more efficient operations
- No coin collections
- The card balance acts as an interest-free loan and eventually unused balances can be recognized as revenue. No wonder retailers love gift cards.
- Easy to service customers. You can see a detailed activity report from the Value Add Center or through the LaundroPortal, verify customer claims, and provide a refund instantly if needed.
- Track cash collections
- Track attendant card use (e.g for wash and fold)
- Real-time equipment diagnostics and Email and/or Text alerts.
- Detailed reporting provides insight into what drives revenue and just as importantly – what doesn’t. This can affect your decisions on vend prices, equipment mix, promotion strategy, hours of operation, and more.
- Enforce last wash by scheduling the readers to decline payments after a certain hour
- Use the laundry card for access control (main door, bathrooms)