About Best Wash Laundromats
Headquartered in the St. Louis area, Best Wash Laundromats has established itself as a rapidly expanding player in the laundry industry. Under the leadership of CEO Branden Unnerstall, the company has grown to operate more than 15 locations across multiple states, demonstrating remarkable success in scaling their business model across multiple markets and continuing to expand aggressively.
The Problem
Despite their success, Best Wash struggled with operational inefficiencies that are common in the industry. Their payment systems limited customer spending options and required time-consuming manual cash management. Without real-time visibility into operations, staff had to physically visit locations for routine monitoring. Quarter-based pricing restrictions constrained their pricing strategy, while the lack of an integrated loyalty program made it difficult to track and reward repeat customers. The high costs of handling coins further drained resources and staff time.
While Branden was focused most on scaling his businesses, he felt his software was never enabling him to get past his 9th store. He had multiple systems in place to continue to build but was not able to stay on top of his businesses without the support of an intuitive system to track his store's data from afar.
"I was spending too much time managing cash and visiting locations just to check on operations," Branden recalls. The challenge was clear: modernize operations while maximizing revenue potential through enhanced payment capabilities.
The Solution
Best Wash implemented Laundroworks across all their locations, choosing the system for its end-to-end capabilities. The system offers universal compatibility with all machine types and reliable offline operation capability. It accepts multiple payment methods including cash, card, EBT, Apple Pay, and Google Pay, while featuring an integrated loyalty program and pricing flexibility. The remote management capabilities transformed how they oversee operations.
The implementation focused on creating a seamless experience for both operators and customers. "No one is ostracized by using Laundroworks," notes COO of Best Wash Nathan Brimm. "It's the most all-inclusive payment system that you can find out there."
Driving Revenue Growth
Best Wash's revenue growth has consistently exceeded industry expectations. While most locations saw the typical 20-35% first-year revenue increase, their mature locations continue to achieve incremental growth well beyond the initial implementation period.
This sustained success stems from reduced payment friction through digital payment options, enhanced customer spending through flexible pricing, and increased repeat business via automated loyalty rewards. The expanded customer base through all forms of payment acceptance and improved customer experience has not only led to higher usage rates but has also provided a scalable foundation for their multi-state expansion.
Operational Cost Savings
Beyond revenue growth, Best Wash experienced substantial operational improvements through dramatically reduced time spent on cash handling and efficient remote management capabilities. They saw lower maintenance costs through simplified operations, reduced labor requirements for daily operations, and reliable service through internet-optional functionality.
The Outcome
The implementation of Laundroworks transformed Best Wash's operations with significant revenue growth. They achieved complete transparency in cash management and deposits, improved operational efficiency across all locations, and enhanced their ability to focus on strategic business growth. The system delivered estimated savings of 1-2 hours per location in daily operations.
"Laundroworks has given me my freedom back," Branden states. "Now I can work on my business and not in my business."
Best Practices and Recommendations
In Nathan's Words, Best Wash Laundromats COO
"You should use Laundroworks no matter what operator you are. It's giving you the freedom that you don't have. It's so stable, so reliable. You're never gonna have the system go down."
Key Takeaways
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Modernize payment systems: Implement comprehensive payment solutions that accommodate all customer preferences while streamlining operations
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Focus on revenue growth: Leverage flexible pricing and reduced payment friction to drive revenue increases
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Prioritize reliability: Choose a system that operates consistently with or without internet connectivity
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Enhance customer experiences: Implement integrated loyalty programs and diverse payment options to drive repeat business
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Scale across markets: Leverage standardized systems and remote management capabilities to enable rapid expansion while maintaining operational excellence
See how Laundroworks advanced payment technology, real-time insights, and remote management transformed Best Wash's operations.
