Boost Your Revenue: A Deep Dive into Laundroworks
In a recent webinar, Sivan Salem, Director of Product Operations at Cents, along with Laundroworks founder & VP of Self Serve, Oleg Stepanov and Cents Payment System Sales Manager, Erik Nemes, gave us an in-depth look at the Laundroworks product platform. From streamlining payment operations, to boosting customer loyalty and increasing revenue, there are many ways to scale your business using Laundroworks.
What is Laundroworks?
Laundroworks is a comprehensive system designed to modernize and optimize laundromat operations. It includes:
- Value Add Center (VAC) Kiosk: A user-friendly touchscreen kiosk for card dispensing, reloading, and more.
- Machine Readers: Contactless readers for washers, dryers, and other ancillary uses.
- Customer Mobile App: A convenient way for customers to pay and manage their laundry.
- Laundry Portal: A robust back-end portal for data analysis and remote management.
- Employee App: An app for in-store management and operational control.
Key Takeaways and Benefits:
The webinar highlighted numerous benefits of using Laundroworks, focusing on how it addresses common laundromat challenges:
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Enhanced Customer Loyalty:
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Customers can easily manage their cards, including replacements, directly at the kiosk.
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The mobile app offers added convenience, increasing customer satisfaction.
- Internet outage safe - If internet goes down, customers can still load value with cash and start machines
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Increased Revenue:
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Customers using credit/debit cards tend to spend more per transaction.
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Promotional tools like bonuses and promo codes drive customer engagement.
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"On average, we see about 60% of the funds are loaded onto cards with cash. So it's still a largely or majority cash business for you. and then you'll have about, you know, 30 to 40% loading with credit or debit. where you're going to see that revenue increase is those customers that are now spending or loading money with those credit or debit cards. They're generally spending more per transaction." -Erik.
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Streamlined Operations:
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Remote management capabilities allow you to monitor and control your store from anywhere.
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The employee app provides detailed tracking of attendant activities.
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The system is designed to minimize downtime, even in the event of internet outages. "Something that really makes our system unique is, it is connected to the Internet via an ethernet cable, but the system is really designed to also work without Internet." -Erik.
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Readers can be used for things such as door access, bathroom locks, and vending machines.
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Powerful Promotional Tools:
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Time-of-day pricing, reload bonuses, and promo codes can be used to attract and retain customers.
- Configure on-machines settings to offer free dry, automatically applying to a customers cycle payment.
- Flexible promo code options, allowing you to create a list of promotions or simply generate one-off codes.
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Security:
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The kiosk is built with durable, reinforced materials to prevent breaches. "Even behind the screen. There's an extra metal plate, using double welding." -Oleg.
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Why Laundroworks?
Whether you're a seasoned laundromat owner or just starting out, Laundroworks offers a valuable solution to enhance your business. Its flexibility, comprehensive features, and focus on customer experience make it a worthwhile investment.
