Running fun promotions helps bring in more customers and grow your business. Laundroworks lets laundromats offer discounts and rewards that keep people coming back.
Make laundromat promotions simple—set them up, track them with Laundroworks, and show customers how to save. Discounts for first time users, referral bonuses, and holiday deals will help drive traffic. Remember: a good promotion can make your laundromat the top choice.
How Promo Codes Work with Laundroworks
Laundroworks helps laundromat owners set up deals using the Value Add Center (VAC) kiosk. Customers can get extra money by entering a promo code when adding funds to their laundry card.
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Customers enter a promo code at the VAC kiosk.
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A predetermined bonus value (e.g., $5 free wash credit) is added to their laundry card.
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Laundromat owners can see how many promo codes are used and set limits, like allowing them only for new customers.
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Promo codes can be marketed via in-store signage, social media, SMS, or flyers.
The Laundroworks LaundroPortal helps laundromat owners create and manage promo codes by setting up campaign details, user limits, and discount values.
Beyond just driving traffic, promotions help laundromat owners:
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Bring customers back by giving rewards for multiple visits.
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Use customer info to share special deals and keep them interested.
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Differentiate from competitors who may not be offering similar deals.
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Incentivize larger transactions by offering reload bonuses.
A smart promotion plan can help bring in more money and keep customers interested.
Best Promotions to Run at Your Laundromat
1. First-time customer discounts
Give first-time visitors a special discount to get them started.
Example promo codes:
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WELCOME5: Get $5 off your first wash
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TRYUS10: 10% off your first visit
2. Pickup & delivery incentives
For laundromats offering pickup and delivery services, a discount on the first or next order can increase conversions. Example promo codes:
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PICKUP5: $5 off your first pickup order
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DELIVERY10: 10% off your next delivery
3. Referral codes for friends & family
Word of mouth is powerful! Offer customers a reward for referring friends.
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SHARE5: Give $5, Get $5 when you refer a friend
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FAMILY10: 10% off when you share with family
4. Holiday & seasonal promotions
Create limited time offers around major holidays to drive traffic.
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SUMMERFREE: Get a free dry cycle during summer
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HOLIDAYWASH: 20% off all washes during the holiday season
5. Reload bonuses
Encourage customers to add more funds to their laundry card by offering bonus credits.
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RELOAD20: Add $20, Get $5 bonus
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BIGGERLOAD: Add $50, Get $10 bonus
6. Loyalty rewards program
A frequent customer program can make people choose your laundromat every time. Offer points for every dollar spent that can be redeemed for free washes or discounts.
7. Limited time flash sales
Create urgency by offering limited time discounts for specific days or hours, encouraging customers to visit during slow periods.
How to Market Your Laundromat Promotions
The right marketing plan helps your laundromat promotions bring in more customers. Follow these steps to boost your promo results.
1. SMS marketing
Customers check text messages quickly, making SMS a great way to reach them. Most texts are read right after they arrive.
Best Practices for SMS Marketing:
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Let customers know about current promotions and special deals coming soon.
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Use the customer’s first name in messages to make them feel more personal.
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Keep texts short and tell customers exactly what to do, like “Use this code at kiosk for $5 off your next wash!”
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Use SMS sparingly to avoid being marked as spam—once a week or bi-weekly is usually effective.
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Include a link to your website or social media for additional details.
Example Message: "Hey [First Name]! Get $5 OFF your next wash when you use code WASH5 at our kiosk. Hurry, offer expires Sunday! Click here for details: [link]"
2. Social media promotions
Social media is an excellent tool for increasing visibility and engagement for your laundromat promotions. Facebook and Instagram help you reach local customers fast.
Ways to promote on social media:
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Create eye catching visuals: Use simple graphics or images with text overlays that highlight the discount. Tools like Canva make this easy.
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Leverage short form videos: Show a quick walkthrough of how customers can redeem a promo code at the VAC kiosk.
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Run a fun contest: Customers can enter by tagging a friend or sharing your post to win a free wash.
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Utilize location tags: Add your business or city as the location for the post.
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Post customer testimonials: If a customer enjoys a promo, ask them for a quick review or feature their experience in a post.
3. Door to door flyers
Local customers still notice printed ads, even though digital marketing is growing.
Best practices for flyers:
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Pick a short, easy promo code and tell customers exactly how to redeem it.
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Focus on places like apartments, dorms, and busy spots such as grocery stores.
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Give a small reward for showing the flyer at checkout, like a free dry cycle.
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Keep designs clean and professional, using high quality printing.
Flyers work particularly well for targeting customers who might not be active on social media or email lists.
4. In-store signage
Your laundromat’s interior should reinforce your promotions with strategically placed signage.
Effective in-store signage ideas:
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Digital screens: If possible, display promotions on an LED screen near the entrance or payment area.
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Window decals: Placing stickers on the front window lets passersby know about current deals.
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Counter displays: A small sign at the service desk can remind customers to ask about promotions.
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Step-by-step redemption instructions: Clearly explain how to enter promo codes at the kiosk to reduce confusion.
5. Email campaigns
Email is another powerful way to communicate promotions, especially to repeat customers.
Email marketing tips:
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Segment your audience: Send different emails to first-time customers versus repeat visitors.
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Create urgency: Use subject lines like “Limited-Time Offer: $5 Off Your Next Wash!”
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Share more than just deals: Give laundry tips, business news, or happy customer stories.
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Send an automated thank you email: Include a special deal for their next visit.
Example Email:
Subject: Your Next Wash is on Us! 🎉
Body: Thank you for visiting [Your Laundromat Name]! As a token of appreciation, enjoy $5 off your next wash with promo code WASHAGAIN5. Hurry, offer expires soon! Click here to redeem.
6. Community engagement
Getting involved in the local community helps people trust your business and remember your brand.
Ways to get involved:
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Collaborate with local shops: Your laundromat receipt could get them a deal at a nearby store.
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Support community events: Sponsor school fundraisers or charity drives, and hand out promo codes while you're there.
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Host a customer thank you day: Offer food, discounts, and freebies to show your appreciation.
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Team up with apartment managers: Give special laundry deals to their tenants.
Conclusion
Effective marketing promotions help your laundromat promotions reach the right people and grow your business. Using texts, social media, emails, flyers, signs, and community events keeps customers coming back.
Self serve laundry promotions are a proven strategy to attract new customers, build loyalty, and boost revenue. Laundroworks takes the stress out of managing discounts, making it easier to grow your laundromat.
Keep your laundromat growing by offering great deals and making sure people hear about them in stores, online, and through text messages.
Ready to start offering promotions? Sign up for Laundroworks today and take advantage of our easy to use marketing tools!
